LinkArtist Multimedia - The Blog

With so many sites like bludomain, bigfolio, or other template sites selling Flash-based websites for $100-$400, I find myself having to "defend" my pricing to photographers (and other creatives, who, ironically, also charge thousands of dollars for their own work - you’d think they’d be more sympathetic if anything :)), who either don’t understand why the template sites charge what they do, or even flat out refuse to pay a designer for a bespoke site.

I refuse to compete in the hundred-dollar market and here’s why. First of all, the only reason that Bludomain and BigFolio can sell websites can sell a Flash website for a ridiculously low price is because they are selling on volume. A Flash site with a content management system will cost you at least $15,000 - often much more. But the template guys spread their costs over a hundred people instead of one. Of course, the downside to this is that 99 (or even more!) other people have an identical website!

With a template site, you may get the benefit of a cheap website, but what is the real cost of that? I have browsed many, many, many photographer’s websites, and if you put yourself in the "browsing photographers" position, as most brides are, you’ll notice that they all start to look the same.

In a highly saturated market, a good stand-out web presence can make all the difference. Custom sites will instantly stand out from competitors (from a web browsing point of view)… simply because templates are so common!

My clients have noticed a significant jump in enquiries and bookings, just from having a site that is different from 90% of the other photographer’s sites. Part of it is in the SEO, but I think a big part of it, anecdotally speaking, is that if a bride is surfing through 15 (or 30 if shes particularly obsessive :)) sites, 95% of which are bludomain sites… I guess that it has a homogenising effect in terms of the experience of the website.

And you are naive if you think that people don’t switch off if they see the same thing over and over, even if the images are different.

Websites are not just a directory of business, but are also an experience, that invoke emotional reactions. They are more like television advertising than, say, the Yellow Pages…and people wholly expect to pay for TV Advertising because it brings results. I guess if I can use an analogy with Yellow Pages listings, its like the difference between having the standard 2 line Yellow pages listing, versus the display advertising with your custom graphics and your look and feel. The display ads will always cost more (often a lot more than you think you can afford), but you get more, and the majority of the time, you get better results.

You ultimately get what you pay for with web design. And when someone next tells a photographer that they can go to istockphoto.com and get a great photo for much less, hopefully that photographer will know how web designers feel about template sites.

There have been so many times that I have been tempted to quit this little web design caper.

For those that don’t already know, I am not just a web designer, but I also had a previous life in the drudgerous grey cubefarm known as the public service. I thought that that was what I wanted to do, until I realised very early on in my career that it wasn’t for me. Policy was a passion, it still is in varying degrees, and the temptation to quit has hit me on at least… I dunno 70,000 occasions in the 3.5 years I have been working as a designer.

I have been going through a bit of a rut lately, working through things, pondering the direction of the business so that I don’t suddenly hit 40, realise that I am still working 14 hour days, and realise that I have wasted my life…

So, browsing today, I found this. It applies to production, but it still resonates:

“It takes a while, its going to take you a while, and that’s normal… you just have to fight your your way through it…"

“It takes a while, its going to take you a while, and that’s normal… you just have to fight your your way through it… "

And again, just for posterity:

“It takes a while, its going to take you a while, and that’s normal… you just have to fight your your way through it… "

It is always so tempting to quit when things get hard. But I watched this video, and I have to admit that I got choked up hearing those words… at just the right time.

Nothing worth doing is going to be easy. It is a series of lessons, practise, constant mistakes and errors in judgement that get us to the point where we feel like an artist, rather than a Policy Officer pretending to be a designer… or a Mum with a hobby that earns her some cash "on the side" (that’s my favourite, given that I am the main income earner :)).

But, knowing that I am not alone, when there are SO many times when it feels that way, gives me comfort.

And hopefully, it helps to inspire me to keep going with this "little web design thing", and get better at it, so that when I am 40, I look back with pride and accomplishment.

I have found that people can be surprised when quoted our price for web design, but the simple matter is that our services are worked out at $100.00 an hour which is, more or less, an industry standard. Web design, and then redesign, can greatly increase the price when you take in the fact that a page design, by itself, can take eight hours or more to create. Add together coding and all the other bells and whistles that make up a unique site and you have your price.

In the end you get a site, tailored to you and your business, which is unique. Your site becomes your front line in marketing your business and can generate you thousands upon thousand of dollars over the life of the site. Is that not worth paying for?

Two web sites, both belonging to design companies, were sent to me this morning that really show that you get what you pay for. One is in English and the other is German but both could be one and the same. The both want your business and both are cheaper than LinkArtist Multimedia, way cheaper.

I’ll talk mostly about the one in English as I can read their site but it’s not that hard to navigate the German site for reasons I will point out.

OK, example 1. Joyvill Inc.

On first impressions, Joyvill’s site is nice and clean. It’s jam packed full of all those buzz word that you expect to find from some of our competitors. Straight away you know where they are located and that they know what Search Engine Optimizations is.

The front page then goes on to things you should already expect, like a site that will impress your competition and your clients will be able to use. Would you expect anything else?

OK so sounds pretty good huh? A cheap easy to use, pretty site from a ‘Web Design’ company! Where do I sign? Not so fast!

Example 2 Design Bits

Have you clicked on the link yet? Notice anything? I’ll make it easier.

Kinda similar huh! There is a reason for this. They use templates for their ‘design’. Both sites come from the same template then are populated with content specific to their own site. If I had a template to use, I’m pretty sure that I could knock up that site in five hours or so. Five times $100.00 equals $500.00 not ‘from $1600.00′! So it’s easy to see where the profit is.

But what if both businesses are connected and or owned by the same group? I did consider that and it could be true. Instead I took a look at their previous work. Now using what you know about internet templates, do you see any similarities?

Basically it comes down to this. You get what you pay for. If you like what these guys are selling then how about this.

1. Go to Template Monster , Free Site Templates or one of the many other thousands of template sites on the net.

2. Pay between $25 and $65 for a basic template.

3. Using Google or any other search engine to hunt out step by step information you need to upload and populate your very own site!

4. Enjoy. Just don’t worry when you see a copy of your site somewhere else.

OK well, Shane put the challenge out there, so I decided to do it… only a week late… but who’s counting? I have been so busy with work lately that I literally have 400 unread RSS feeds, a mountain of social phone calls to return, and an eyestrain headache that the Ray Ban Bunnies would be proud of…

So anyway, whilst I wind down from working… its time for me to do what I promised and answer some questions…

—-

What’s your personal mission statement?

To live my life like this is “it”, and leave a legacy for my children that they are proud of. And to leave this earth just a little bit better for having been here. Anything else is a bonus.

What’s the biggest mess you’ve dealt with this year?

I am guessing that you *don’t* mean that nappy of Jules’ that i had to clean up about 2 weeks ago when he had severe diahorrea? Apparently us business people aren’t supposed to talk about such unsavoury things - and that is why I am always crossing the line with people.

In all seriousness though, the biggest mess that I have had to clean up is from my own lack of confidence. And yes, occasionally my tendency to tell clients about my son’s diahorrea and bad cake disasters…

What current entrepreneurial efforts consume your time?

Right now, building my business to not just be a job, but to also be earning income when I am NOT pull all nighters is something I am working on. I am also working on some ideas for band sites, and a few other things that never get my attention because I am too busy.

I have found that I feel uncomfortable calling myself an entrepeneur, too, which is probably why I find it hard to talk about my “entrepeneurial” efforts…

Why do you do what you do? What inspires you? When do you get most excited?

Quite simply, I love just about every aspect of my job… except for that point in the project where its bugs and niggles, that PISSES ME OFF AND IS ANYONE A CSS GURU THAT CAN HELP ME OUT BECAUSE I AM TEARING MY HAIR OUT OY VEY…

What inspires me? Well… I am a big picture kind of girl, so I would have to say that for me, the inspiration comes from helping to empower people using technology. It sounds really trite, but I really do get a kick out of making things look cool, but in a meaningful way.

I spent a lot of years trying to find my place, and trying to maintain my sense of optimism about human nature (although that has been tested, and I have been known to cry from the disappointment of people’s selfishness sometimes!), so for me, in a small way, being part of this little information revolution that will one day be looked upon as a turning point for humanity… well… that is kinda inspiring, don’t you think?

Boxers or Briefs? or as Naomi says, Bikini or Thong, duh?!?

Briefs make for a much better client relationship… oh, wait, you mean the other kind of undies… do women wear boxers?

What do you do when you’re not [designing | programming | managing | writing | toiling for the wo/man]?

I think about designing, programming, managing, writing and thank fuck for every day that I am not working FOR THE MAN. Oh, and I try to spend time with my kids

What one thing made the biggest difference when getting started?

Perseverance, fo sho. I have now been doing this for almost 3 years. It has flown by…

What’s your exit strategy?

On a plane, to a place with no extradition treaty, with a suitcase full of old ladies’ life savings…

ok, not really…

What is the last thing that made you belly laugh?

I belly laugh at least once a day. I think it was Jules’ impersonation of Charlie the Unicorn. It’s usually as a result of watching my kids.

Have you ever been in business before?

No… this was actually very scary for me. Lucky it crept up on me!

At what point do you consider yourself successful?

I already am. I have overcome tremendous obstacles already in the last 28 years, and the fact that I am even sitting here today, in my house, with my kids asleep… without any great worries (other than petty shit that gets us all from time to time) — I already am a success.

What was your first experience with a computer?

It involved rohypnol, a fishnet stockings and a mattress on the floor. It’s best I don’t talk about it. Let’s just that that Amstrad CPC 6128K will never be the same.

Steve Jobs vs Bill Gates in a jello wrestling match, where’s your money?

Probably in both of their pockets.

Where do you do your best thinking?

When I am swimming laps. Which I don’t do nearly as much as I should/want to!

What does your average daily work / life balance look like? How much time do you work, play and sleep?

Balance? hahahahahahahahha

Unless 3 hours of nose picking whilst I contemplate a design counts as play… well… yeah. I am answering this at 1am - does that answer your question?

If I could introduce you to anyone, who would it be?

Naomi. She’s a top top chick

What stops you from giving up when you are frustrated?

The fact that I could never, ever tolerate sitting in a cubicle again.

If Chuck Norris and Steven Hawking had a baby (hey it’s my damn interview), would you vote for her for president?

Well, given that Steven Hawking is from the UK, he would need to live in the US to have the baby, otherwise she wouldn’t satisfy the American birth requirement for US Presidential candidates. See, I know stuff about stuff and that. Girls and boys, that’s what a degree in Politics gets you.

Why do I now, suddenly have the mental image of Steven Hawking judo-kicking? Oh how my un-PC mind works.

And I don’t vote for the US President so it a moot point.

One of my MySpace friends just asked me why I think MySpace sucks. I always thought that it was something that is self-evident and obvious, but the comment made me wonder if I should be clearer about what exactly it is that I don’t like about MySpace.

I guess the reason I don’t like it is for a number of reasons:

1. It isn’t Wordpress.

This was the first reason I never really blogged here, because, well, I have been blogging for 10 years. I originally made manual html diary pages, moved to Blogger and then to Wordpress. And I have no inclination to change it because Wordpress is, well, fantastic.

Why on earth would I step backwards onto MySpace when I already run my own blog on my own domain? These things are not terribly difficult to set up, and, if you have a few bucks to pay a designer (like me), you can have a very cheap solution with your own branding that is much more flexible and has more income potential.

2. It is a programmatic dog’s breakfast

Not only is MySpace “down” more than it should be, the proprietary CSS & mishmashed programming is a nightmare.

The lengths I had to go to just to customise my MySpace to look even moderately tasteful was a whole lot more effort and time than I would EVER spend on a site. You’re just lucky I was bored one day and I need to network.

I am motivated to redesign my MySpace because it is a front for my business and I am a developer. I know what I am doing and it made me want to stab my eyes out with the nearest blunt object. Several times.

3. The interface is counter-intuitive and annoying

In terms of an interface design, it is, well, nothing short of frustrating. Of course, intuitive design and navigation is something that is subjective, but nothing fills me with rage more than skinning a MySpace profile.

All it takes is for one person’s giant glitter graphic to totally screw up your layout. And in an already frustrating navigation, and the often-ridiculously-overcustomised profiles, it very quickly becomes a web user’s brain kryptonite.

4. MySpace is full of Emos and famewhores.

Well, that kinda speaks for itself.

5. Even when a musician or artist has thousands of friends, nobody ever buys anything or even clicks.

It does make me wonder exactly what the point of MySpace is, when I receive so many automated “Add Me” requests and spam comments. Even for the musicians profiles that I have done and added affiliate links or whatever, nobody ever clicks anything.

My position on MySpace for musicians is “don’t bother”. Sure, put a veneer up with some msuic and pictures, but you can have a much better web presence by putting a blog up on your OWN site, with your OWN online mp3 store, and your OWN blog, with fans that will make the effort to visit you.

Whats more, there is no way of tracking your visitors, which, in web marketing, is a crucial part of getting maximum exposure to the maximum number of people.

6. Bulletins are ridiculously overused and abused.

I think that Bulletins should be a premium service that is used purely for broadcasting newsletter-type things, NOT memes about your top 10 favourite types of zip lock bags and to OMG-FORWARD-IT-ON-TO-EVERYONE-OR-YOULLDIE!!!1111!!!.

ITS CALLED A BLOG, PEOPLE! That’s why its there. The Bulletin should be used with discretion.

7. As long as MySpace exists, artists will not be empowered or truly embracing the internet.

I know that it is tempting to call MySpace a revolution for musicians. I actually don’t believe that it is. Besides the massive audience that MySpace attracts (and yes, in marketing speak, sure, its attractive for artists), there really isn’t much that MySpace can do that is any different to anything else.

There will always be a difference between the fly-night fans and your core audience. I believe that MySpace does nothing but encourage people to collect the former.

What musicians need, for income, is loyal fans that will buy their stuff, or pay a subscription for extra privileges.

Investing a couple of thousand bucks in a decent online community will get you further in the long run than MySpace ever will, because the MySpace folks are all about getting themselves exposed and are all about viral marketing.

Sure, it can work, and I am not saying that MySpace is necessarily *bad*, but at the same time, I think artists need to focus less on it and put their energies where it should be — on the communities they HAVE rather than the communities they seek.

All of these ideas are a part of the whole LinkArtist approach to creating a musicians online presence, and it varies from person to person, artist to artist.

8. Stupid Glitter graphics & bots.

Again, something that is obvious. They are annoying as hell.

9. MySpace originally reserved the right to use your content.

The Billy Bragg fiasco has gone some way to remedy this, but there is something to be said about Intellectual Property rights whenever you use a proprietary means of publishing on the web.

For a musician, all they have is their music. For a writer, all they have is their written work And for an individual (even though it may seem that people are willing to sign away anything in the name of fame these days), all you have is your public image.

I know that MySpace did go some way to remedy the situation, and this is from last year, but still, people should ALWAYS BE AWARE of what you are agreeing to on these sites:

“By displaying or publishing (”posting”) any Content, messages, text, files, images, photos, video, sounds, profiles, works of authorship, or any other materials (collectively, “Content”) on or through the Services, you hereby grant to MySpace.com, a non-exclusive, fully-paid and royalty-free, worldwide license (with the right to sublicense through unlimited levels of sublicensees) to use, copy, modify, adapt, translate, publicly perform, publicly display, store, reproduce, transmit, and distribute such Content on and through the Services.”

This means that MySpace could use ANY part of your profile in any capacity, without having to compensate you.

Nice, huh?

There is nothing inherently wrong with MySpace as an idea, or even as a tool on the web. But I do hope that I can encourage artists to break as free from MySpace as possible and spend a few bucks to get it set up right the first time.

It is a necessary evil of sorts, heck, I have a profile and network with it. But at least be aware that there are alternatives that make for a much more positive environment to interact and promote yourself or your business.